Doug Koegeboehn (Keg-a-bean) is the Chief Marketing Officer for Wienerschnitzel, the World’s Largest Hot Dog Chain. Doug absolutely loves the enjoyment of eating food and knows pretty much everybody else does too. That’s why he has relished spending much his entire career working on food related business. It started out when he was 15 and landed a job at the …
ADVENT10N TOPIC: Developing Your Creative Mindset. Your mindset while solving a creative problem is just as important as how you choose to solve it. During this active session, we’ll discuss some common creative barriers and ways to work through them!
ADVENT10N TOPIC: Analytics – A Client’s Journey Towards REAL Business Growth Using Online Measurable Data. In today’s world, too much focus is placed on top-level KPI’s such as impressions & clicks when those metrics don’t guarantee more revenue. The focus should instead be on phone calls, forms, etc.
ADVENT10N TOPIC: The Complexity of the Latinx Consumer in New Orleans. The majority Central American Population in New Orleans is growing without a sign of it stopping any time soon. How do you sell to a market that does not see itself represented in the national media?
Ready, fire, aim, NOW! Crisis communication in the age of social media. How to handle a crisis in a time of instant communication and “fake news.” Good and bad examples of companies that have been handed lemons and either made lemonade or just a very sour drink.
Re-defining the Digital Playbook, A glimpse into Avocados From Mexico’s breakthrough digital practice.
Chris Jay graduated from Louisiana School for Math, Science and the Arts in ’98 and earned a B.A. in professional writing from Centenary College of Louisiana in ’02. He has since worked in public relations and as a freelance writer for a variety of regional and national publications. He and his partner, Sara Hebert, have produced the All Y’all podcast …
Advent10n Topic: The Boomerang Effect. Hear how the Marcus Graham Project created a generation of diverse professionals, and how agencies and brands can shift the diversity conversation from lip service to lasting change.
Jacob Cotton, raised in Walker, Louisiana, graduated with a BFA in Communication Design and a BFA in Studio Art from Louisiana Tech University in 2007 and would attain his MFA in Communication Design from LaTech in 2010. His accolades from college include serving as president of both the Student Art Guild and the Design Society, being featured as a student …
Brent Latin is the President/CEO of Young Professionals Entertainment (YPE), a Media, Marketing, and Entertainment company located in downtown Shreveport, Louisiana. The company also functions as a professional recording studio where many local and regional artists record. A talented musician that plays several instruments, Brent has performed with various artists from across the country. In 2013, YPE was named Small …
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