Ryan Stevens heads up the digital marketing, campaign management, and analytics team at Digital Logic. Over the past 3-4 years, I have consulted, managed, and driven strategy on millions of dollars of digital placement for local SMB’s and large national corporations with more than 18,000 employees. I hold a BA In Economics & a minor in Business Administration from Centenary College of Louisiana where I also played baseball. Other organizations I was apart of during my time at Centenary were SAAC (Student Athletic Advisory Committee) President, Student Ambassador, Phi Bet Lambda, and Omicron Delta Epsilon. In my spare time, I enjoy traveling, watching LSU football, and raising three beautiful children with my girlfriend who I happen to be so lucky to work beside every day at Digital Logic.
Analytics – A Client’s Journey Towards REAL Business Growth Using Online MEASURABLE Data
In today’s world, too much focus is placed on top-level KPI’s such as impressions & clicks when those metrics don’t guarantee more revenue. The focus should instead be on phone calls, forms, etc.