Marcus Graham Team_Advention Shreveport

The Marcus Graham Project Team

Erin Smith featured, Speakers

As a Creative, Jewell Donaldson puts work into 3 categories: bad, good, and Dope. Dope is the culmination of consciousness, culture and creativity. Dope is the cooperation between dollars and sense. When Dope abides, off-key advertising simply cannot exist. As such, Jewell’s most potent desire is to “keep dope alive.” Her unapologetic representation of a gender, a generation and a culture segued into her role as an ad agency copywriter where she has finessed ideas for major brands like KRAFT, SheaMoisture, Pfizer, United Healthcare, Xfinity, Jim Beam, Ziploc, Strength of Nature Cosmetics, and Allstate Insurance. Her award-winning work in HIV Prevention brought key awareness to the drug, PrEP, humanized queer people of color, and changed how community health organizations talk about HIV prevention and intimacy. When she’s not helping agencies and organizations use art to solve business problems, she’s the show runner of Flagrant Creative, a freelance hustle that provides custom bios (like this one) for awkward creatives and solopreneurs who’d much rather not write about themselves— because truly, it’s a hard thing to do. Jewell is a creative of the flagrant variety, a fancy ass copywriter with unique perspective and immense passion. She routinely brings realness to rooms that need to hear a confident, resonant voice. That voice that has been called upon to contribute articles, sit on panels, and speak on podcasts, to the effect of inspiring and informing her industry peers. Jewell has been honored as a Bill Sharp Scholar, an ADCOLOR FUTURE, recognized by the AAF, the 4A’s, The ONE Club, The Drum, COALESCE Chicago, and the Alliance for Women in Media for emerging leadership and talent in her craft.

Kevin, one of Ad 2 Dallas’ 32 Under 32, has authored compelling brand stories for nearly a decade. His experience spans CRM, Digital, Mobile and Video for brands like PNC Bank, McDonald’s, Toyota and As a Creative Director at RAPP, Kevin currently leads a team of 10+ copywriters and art directors to create deeply personal customer experiences on a massive scale. He also works daily to make the advertising and marketing industry more diverse as the Co-Chair of the Alumni Board of Managers for the Marcus Graham Project and member of the ADCOLOR Advisory Board. Kevin is equal parts creative spark and calming presence, helping his mentees, clients and colleagues reach their highest potential.

Rosi Linda Sanchez is a Social Media Marketing leader with a passion for using content and experiences to tell stories. She brings over 5 years of experience working for brands and agencies like Verizon, Hilton, Wal-Mart, Latin GRAMMYs, Univision, Lopez Negrete and Fossil Group. Currently, she is the Social Media Director at Beauty Bio, one of the fastest-growing skincare brands in the beauty industry. Rosi Linda is also sought-after thought leader, regularly speaking at industry events. But her greatest pride comes from investing in the lives of young women of color. She frequently speaks to aspiring and existing professional women in the industry on how to learn, grow and lead.

Proud Dallas, TX native, Larry Yarrell is a graduate of Morehouse College, ’04. Having worked and studied in places like Atlanta, New York and London he attributes his success in the marketing and advertising industry to his experience and love for travel and the exploration of culture. Larry has worked with brands such as Jose Cuervo, Crown Royal, Motions Proline, E! Entertainment UK, Verizon Telecom and Frontier Communications establishing him as a seasoned industry leader. “I’ve had some of the greatest opportunities professionally based on the relationships founded in a spirit of service. It has been those very same relationships that have fueled my passion for talent mentorship and allowed me to invest the bulk of my purpose into the next generation of leadership” says Yarrell. In 2008 he and business partner, Lincoln Stephens, established the Marcus Graham Project, a non-profit determined to identify, train and cultivate minority leadership in media, marketing and advertising. Larry’s leadership has been vital, driving partnerships for MGP with major agencies, corporations and brands like Wieden & Kennedy, Apple, AT&T, Pepsi, Beats By Dre & Fossil, Inc. Larry and the Marcus Graham Project have been featured in numerous publications such as AdAge, Black Enterprise, Ebony, D Magazine and WeAreMorehouse.

Advent10n Topic: The Boomerang Effect

Hear how the Marcus Graham Project created a generation of diverse professionals, and how agencies and brands can shift the diversity conversation from lip service to lasting change.